Facebook rolling out Shop feature for Pages

Thursday 4 August 2016 | Neil

Nowadays having a Facebook Page is fundamental for modern businesses, with new features being launched to help promote business using social media. This is a part of Facebook’s drive to get more business to use the social platform. Facebook hves now begun rolling out new sections for business pages merchants to promote their goods and services on the platform.

The new section will allow businesses to display products and services they...  More

Google Releases Penguin 3.0 Update

Thursday 23 October 2014 | Neil

On Sunday afternoon Google announced that they have updated their Penguin algorithm. This will impacts SEO and natural search results and will affect the rankings of some sites on Google search. Penguin 3.0, is likely to have a greater impact on websites than the recent Panda update which affected 3-5% of searches.

Penguin 3.0 is built from the past Penguin updates and continues to focus on the use of links as...  More

Using Twitter for Business

Wednesday 22 February 2012 | Neil

Twitter is a micro blogging platform, which more and more companies are starting to utilise to help grow their business online. It is reported that Twitter has over 475 million registered user accounts, and is estimated to hit the 500 million users by March 2012.

So from this you can see that Twitter is becoming a major marketing tool for many companies to help grow to a new audience. Many companies...  More

Does Google use Social Media Reputation

Friday 2 September 2011 | Neil

For years SEO professional have being thinking that search engines have been using social media data within their ranking algorithms, but which has been denied on many occasions by Google.

Few weeks ago Google announced the new series of Google Webmaster Help Videos and requested from SEOs and Webmasters to post their questions. One of the questions that was posted was regarding Google uses Social Media data within its ranking algorithm?

And...  More

Bing Hits All Time High Market Share

Wednesday 13 July 2011 | Neil

Microsoft’s Bing has hit an all-time high market shares in June for both "core search" and "explicit search" according to the latest figures released by comScore this week. However, Unfortunately for Bing, the gains haven’t come from they main competitor, Google’s expense. Google have maintained its market share in explicit search and has also made gains in core search.

Here’s a glance at the report:
Explicit search, June 2011 (doesn’t include image/contextual/Google...  More

Google Panda 2.2 Update

Thursday 30 June 2011 | Neil

Google have confirmed that they have run an update to the Panda filter recently.

We have been expecting the Panda 2.2 update based on news from the SMX Advanced conference that was held in Seattle on the 7th-8th June. While presenting, Matt Cutts told SMX attendees that the Panda 2.2 update has been approved, but hasn’t been rolled out yet, but it will be happening very soon.

We believe the update hit...  More

Google launches Social Button

Monday 13 June 2011 | Neil

This week Google has launched the +1 button, its answer to Facebook’s ‘Like’ button. You will be able to see this within natural search engine results, however currently it is only on google.com. The idea is to allow users to recommend web pages they found to be useful or of interest. This new recommendation will also be used by Google to help determine search engine results rankings....  More

Bing integrates Facebook into Search

Tuesday 24 May 2011 | Neil

A new feature has been introduced to Microsoft’s search engine Bing, which allows it to integrate with Facebook. This is to help users navigate search results through the ‘likes’ of their friends on Facebook.

So to take advantage of this new tool, you will have to be sign-in to your Facebook account whilst searching within Bing, which shows users what sites and services their friends have used and recommended within the...  More